It sounds strange, but I really look forward to every second Monday. Not because pay day is imminent, but rather a new issue of The Big Issue comes out. I was surprised then to see a new issue on sale in Brisbane today: the 300th issue.
I think it’s the best magazine you can buy for five six bucks. It’s actually my favourite magazine at any price. There’s something about it.
I’ve spent time reading the last few issues trying to figure out what that something is. It’s hard to pinpoint, but I think I worked it out: it’s not pretentious. I originally thought that pretentiousness was about money but it’s not. A free magazine can be pretentious, the Big Issue is not.
Keep up the good work The Big Issue. Keep it real and unpretentious.