From 10 to 24 March 2010, IKEA develops an interesting event in four important metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the products. The subway walls are also filled with prints that showcase IKEA interiors.
~ via freshome
What a great idea! I reckon they should leave the furniture in there permanently at the end of the promo for general use, or else at least donate the items to homeless people.