How to think smarter about almost everything
Solving problems is hard. If a given problem still exists, you can bet that a lot of people have already come along and failed to solve it
Easy problems evaporate, it’s the hard ones that linger
Incentives are the cornerstone of modern life
Knowing what to measure, and how to measure it, can make a complicated world less so
The conventional wisdom is often wrong
Correlation does not equal causality
Even the smartest people tend to seek our evidence that confirms what they already think
Most people are too busy to rethink the way they think.
“Few people think more than two or three times per year. I have made an international reputation for myself by thinking once or twice a week” ~ George Bernard Shaw
When people don’t pay the true cost of something, they tend to consume it inefficiently
“Everyone is entitled to their own opinion, but not to their own facts” ~ Daniel Patrick Moynihan
Ultracrepidarianism: the habit of giving opinions and advice on matters outside of one’s knowledge or competence
The miracle of a good experiment is that in one simple cut, you can eliminate all the complexity that makes it so hard to determine cause and effect.
Hardest thing for adults to say is ‘I don’t know’. Experiments answer this.
“Ideas nearly always seem brilliant when they’re hatched, so we never act on a new idea for at least twenty-four hours. It is remarkable how stinky some ideas become after just one day in the sun”