thinking like a freak

I really enjoyed Think Like A Freak; I was going through some old notes and found the notes I made when reading it a couple of years ago. I’ll have to re-read it at some point. 

How to think smarter about almost everything 

Solving problems is hard. If a given problem still exists, you can bet that a lot of people have already come along and failed to solve it 
Easy problems evaporate, it’s the hard ones that linger 

Incentives are the cornerstone of modern life

Knowing what to measure, and how to measure it, can make a complicated world less so

The conventional wisdom is often wrong

Correlation does not equal causality

Even the smartest people tend to seek our evidence that confirms what they already think 

Most people are too busy to rethink the way they think. 

“Few people think more than two or three times per year. I have made an international reputation for myself by thinking once or twice a week” ~ George Bernard Shaw

When people don’t pay the true cost of something, they tend to consume it inefficiently 

“Everyone is entitled to their own opinion, but not to their own facts” ~ Daniel Patrick Moynihan

Ultracrepidarianism: the habit of giving opinions and advice on matters outside of one’s knowledge or competence

The miracle of a good experiment is that in one simple cut, you can eliminate all the complexity that makes it so hard to determine cause and effect. 
Hardest thing for adults to say is ‘I don’t know’. Experiments answer this. 
“Ideas nearly always seem brilliant when they’re hatched, so we never act on a new idea for at least twenty-four hours. It is remarkable how stinky some ideas become after just one day in the sun”

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