Full disclosure: I have never seen or played Pokemon Go and I don’t even know what it is.
Something strange started happening a few weeks ago; I started seeing young people outside! They were glued to their phones but they were outside!
I realised this is part of Pokemon Go’s genius plan.
Step One: Convince (mostly) young and (mostly) overweight video game players to walk around outside holding their phones trying to capture Pokemon
Step Two: These video gamers realize that capturing Pokemon is actually pretty boring but it’s rather nice walking outside in the fresh air
Step Three: Video game players realize they don’t need video games to enjoy the outdoors and enjoy just walking without their phones instead