the paradox of choice

“Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a world of unlimited possibilities is harder still, perhaps too hard.”

― Barry Schwartz, The Paradox of Choice: Why More Is Less

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One thought on “the paradox of choice”

  1. Agree. I feel like I am constantly agonizing over decisions that don’t really matter. And feeling like a failure when I feel like I’ve chosen ‘wrong’. Is it best to make every decision like an evaluation for long term investment or just go with a quick ‘gut’ decision and not overthink…I can’t choose

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