sriracha?

David Tran, who operates his family-owned Huy Fong Foods out of a 650,000-square-foot facility in Irwindale, doesn’t see his failure to secure a trademark for his Sriracha sauce as a missed opportunity. He says it’s free advertising for a company that’s never had a marketing budget.

The story of Sriracha and how its lack of trademark helps it.

Published by

Al

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