“Our initial forays were short and clearly we had no fucking idea what we were doing but that taste was like a dirty needle in the arm of pure adventure crack. It was enough to get us hooked and we craved it constantly like two dirty fiends.
Over the next few years we were enslaved to this addiction like only those who grew up in a city deprived of metro could be. Week in week our we hit the tunnels, scouring our maps and coming up in the early hours smeared from head to toe in that thick black dust which never fully washes from your clothes.”
From 10 to 24 March 2010, IKEA develops an interesting event in four important metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the products. The subway walls are also filled with prints that showcase IKEA interiors.
~ via freshome
What a great idea! I reckon they should leave the furniture in there permanently at the end of the promo for general use, or else at least donate the items to homeless people.