From 10 to 24 March 2010, IKEA develops an interesting event in four important metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the products. The subway walls are also filled with prints that showcase IKEA interiors.
The NYC High Line, an abandoned 2.3km elevated railroad, was across the road from our accommodation in NYC. Since it was abandoned in the 1980’s it has mainly grown weeds, as has attracted graffiti and street art. In 2004 it nearly got demolished, but a group called Friends of the High Line (including actor Edward Norton) managed to save it and it’s currently being transformed into an urban parkland.
The first section opens next month (June 2009), so while we couldn’t explore it (bummer), I managed to climb some stairs and take a few snaps of the progress of the transformation.